Protect the health of your kid's new permanent teeth before oral health problems start with our newly reformulated Colgate Total Active Prevention 7-12 years Toothpaste. Our children’s toothpaste fights the root causes* of many oral health problems³, making it scientifically designed for active prevention and superior⁴ performance. It also provides clinically proven 24h antibacterial¹ protection and a unique² system that stabilises the active prevention ingredient. With its powerful, patented², preventative technology, our children’s toothpaste helps protect from the 7 most common oral health issues. Our clinically proven fluoride toothpaste for kids also provides sugar acid protection⁵ to help keep their teeth in great shape, and is ideal to use if your kids wear braces. Give new permanent teeth a great start.
*Plaque reduction before problems occur; helps protect enamel against acid erosion.
¹Antibacterial protection with 2x daily brushing after 4 weeks continued use.
²US patented.
³Bacterial plaque reduction, with 3 months continued use.
⁴Vs. non-antibacterial fluoride toothpaste.
⁵Sugar acid protection provided by fluoride.