![Colgate Max White Colgate Max White](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/sub-brand-pages/optic-white/colgate-optic-white-hero.jpg)
Reverses up to 15 years of discoloration*
Colgate® Max White
![Colgate Max White Colgate Max White](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/en-gb/sub-brand-pages/max-white/colgate-catalyst-renewal-hp.png)
*With continuous use, 4-week clinical study, stains caused by food & drink
This only applies to Max White Ultimate range
Start every day with a dazzling white smile thanks to Colgate® Max White Ultimate toothpaste is the 1st enzyme boosted whitening toothpaste with a professional whitening ingredient. Our most effective whitening toothpaste that reverses up to 15 years of discolouration*
*For continued use up to 4 weeks, stains caused by food and drink
![woman smiling showing white teeth woman smiling showing white teeth](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/sub-brand-pages/optic-white/colgate-optic-white-toothpaste-tile.jpg)
Toothpaste
Whitening toothpastes to brighten your smile.
![man brushing teeth in mirror with Colgate toothbrush man brushing teeth in mirror with Colgate toothbrush](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/sub-brand-pages/optic-white/colgate-optic-white-toothbrush-tile.jpg)
Toothbrushes
Give your smile a polish
![water washing up to a dark beach water washing up to a dark beach](/content/dam/cp-sites/oral-care/oral-care-center-relaunch/global/sub-brand-pages/optic-white/colgate-optic-white-mouthwash-tile.jpg)
Mouthwash
Whiten, freshen, and protect every day