Colgate^®  Total Active Prevention - Whitening

Protect the health of your smile before oral health problems start with our newly reformulated Colgate Total Active Prevention Whitening Toothpaste. Our toothpaste fights the root causes* of many oral health problems³, making it scientifically designed for active prevention and superior⁴ performance. It also provides clinically proven 24h antibacterial¹ protection and a unique² system that stabilises the active prevention ingredient. With its powerful, patented², preventative technology our whitening toothpaste helps protect from the 8 most common oral health issues. And, with its advanced whitening system for 35% less surface stains⁵, it’s also a good whitening toothpaste. It’s the protection your smile needs from future oral health problems.

*Plaque reduction before problems occur; helps protect enamel against acid erosion.
¹With 2x daily brushing after 4 weeks continued use.
²US patented.
³Bacterial plaque reduction, with 3 months continued use.
⁴Vs. non-antibacterial fluoride toothpaste.
⁵Vs non-whitening toothpaste after 6 weeks twice daily use.