![Colgate<sup>®</sup> Total Whitening Toothpaste](/content/dam/cp-sites/oral-care/oral-care-center/en-gb/product-detail-pages/toothpaste/total/colgate-total-whitening-double-packshot.jpg)
A Colgate® Total product
Colgate® Total Whitening Toothpaste
Colgate, #1 Dentist Recommended Brand1
1Colgate Brand, Toothpaste, UK, Dentist Survey 2021. To verify contact ukverification@colpal.com
Enjoy a dazzling white smile and complete protection for your teeth and whole mouth when you brush with Colgate Total Whitening Toothpaste. With a dual zinc and arginine formula, this teeth whitening toothpaste provides an amazing 24 hours of antibacterial protection*. What’s more, this antibacterial toothpaste also protects against cavities, removes plaque, revitalises gums and strengthens and repairs enamel**. It also reduces tartar, protects sensitive teeth, freshens breath and effectively removes stains for a whiter smile. Brush twice a day with Colgate Total Whitening Toothpaste for a confident, whiter smile you can be proud of.
*Superior bacteria reduction on teeth, tongue, cheeks and gums vs. non-antibacterial fluoride toothpaste, with 2 x daily continued use after 4 weeks.
**In-vitro on weakened enamel caused by dietary acids.
![24 hour protection*](/content/dam/cp-sites/oral-care/oral-care-center/en-gb/product-detail-pages/toothpaste/total/non-caax-occ-total-toothpaste-01.jpg)
![Clinically proven for whole mouth health](/content/dam/cp-sites/oral-care/oral-care-center/en-gb/product-detail-pages/toothpaste/total/non-caax-occ-total-toothpaste-02.jpg)
![Antibacterial protection on teeth, tongue, cheeks and gums*](/content/dam/cp-sites/oral-care/oral-care-center/en-gb/product-detail-pages/toothpaste/total/non-caax-occ-total-toothpaste-03.jpg)
![Colgate® Total Whitening Toothpaste](/content/dam/cp-sites/oral-care/oral-care-center/en-gb/product-detail-pages/toothpaste/total/non-caax-occ-total-toothpaste-04.jpg)
![Alt Text](/content/dam/cp-sites/oral-care/oral-care-center/en-gb/product-detail-pages/toothpaste/total/non-caax-occ-total-toothpaste-05.jpg)
![dentist recommended 1](/content/dam/cp-sites/oral-care/oral-care-center/en-gb/general/icon-benefit-dentist-recommended-1.png)
INGREDIENTS
- Glycerin
- Aqua
- Hydrated Silica
- Sodium Lauryl Sulfate
- Arginine
- Aroma
- Calcium Pyrophosphate
- Cellulose Gum
- Zinc Oxide
- Benzyl Alcohol
- Poloxamer 407
- Zinc Citrate
- Tetrasodium Pyrophosphate
- Xanthan Gum
- Cocamidopropyl Betaine
- Sodium Fluoride
- Sodium Saccharin
- Phosphoric Acid
- Sucralose
- CI 74160.
Contains: Sodium Fluoride
Total Fluoride content: 1450 ppm