Browse the full range of Colgate® Max White Ultimate products, developed with professional whitening ingredients to give you a dazzling white smile.

The Colgate Link toothbrush is good for you and good for the planet! The whitening replacement toothbrush heads can only be used with the Colgate Link Aluminium handle and have advanced head technology with stain removing cups that help to reduce surface stains on your teeth whilst giving you a whiter smile from the very first brushing. Thanks to the replaceable heads, it has 80% less plastic* . Looking after your teeth and the planet will give you even more reasons to flash your bright smile. vs a regular plastic manual toothbrush

The Colgate Link toothbrush is good for you and good for the planet! The Deep Clean replacement toothbrush heads, which can only be used with the Colgate Link Aluminium handle and have advanced head technology with floss-tip bristles that reach 4X* deeper to gently clean between teeth and along the gumline for a healthy smile. Thanks to the replaceable heads, it has 80% less plastic**. Looking after your teeth and the planet will give you even more reasons to flash your bright smile. *below the gumline compared to an ordinary flat trim toothbrush ** vs a regular plastic manual toothbrush

Look after your enamel and keep your bright smile brilliantly protected with Colgate Total Advanced Enamel Strength Toothpaste.

Colgate Sensitive Instant Relief Multiprotection Toothpaste gives you clinically proven lasting relief from sensitivity for 8 weeks when you use it twice a day. The sensitive toothpaste works in different ways to fight cavities, remove plaque, promote gum health and freshen breath.

Colgate Sensitive Instant Relief Repair & Prevent Toothpaste gives you clinically proven lasting relief from sensitivity for 8 weeks when you use it twice a day. The sensitive toothpaste contains zinc to strengthen gums and prevent gum recession, a main cause of sensitivity.

Look after your smile and sensitive teeth with Colgate Nature IQ Enamel Repair Toothpaste. This sensitive toothpaste is made with our finest clinically proven technology and contains 96% naturally derived ingredients, including arginine that builds a layer to prevent sensitivity from coming back. What’s more, this toothpaste for sensitive teeth remineralises tooth enamel and makes teeth more resistant to acid attacks, which could cause sensitivity. Enriched with hemp seed oil, this sensitive toothpaste will leave you with a lovely, soothing sensation every time you brush. Colgate Nature IQ Enamel Repair Toothpaste is completely vegan, gluten & sugar free, and also has a recyclable tube and carton so you can be eco conscious while flashing your bright, confident smile.

Get a dazzling white smile with Colgate® Max White Ultimate Renewal toothpaste, the 1st toothpaste powered by an enamel-shield advanced whitening technology.

Brighten your smile with Colgate® Max White Ultimate Catalyst - our most effective whitening toothpaste, removing up to 15 years of discolouration.

Look after your enamel and keep your bright smile brilliantly protected with Colgate Total Advanced Enamel Strength Toothpaste.