Colgate Sensitive Instant* Relief Repair & Prevent Toothpaste gives you clinically proven lasting relief** from sensitivity for 8 weeks when you use it twice a day. The sensitive toothpaste contains zinc to strengthen gums and prevent gum recession, a main cause of sensitivity.
*For instant relief, apply directly to the sensitive tooth with a finger tip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently.
**With continued use 2x per day. For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of the teeth