A Colgate® Total product
Colgate® Total Visible Proof Toothpaste
Colgate, #1 Dentist Recommended Brand1
1Colgate Brand, Toothpaste, UK, Dentist Survey 2021. To verify contact ukverification@colpal.com
To be confident that you are doing your best to keep your mouth healthy, you need a visible action! That’s why Colgate Total Advanced Visible Proof toothpaste is designed with unique colour change technology – when you brush, the white foam turns blue. It helps fight bacteria not just on teeth, but also on your tongue, cheeks and gums for up to 12 hours*. Experience the confidence of a truly healthier mouth with our best toothpaste for you.
*after 4 weeks of continued use
Available size: 75 ml
Benefits
- Colgate Total Visible Proof toothpaste is designed with a unique colour changing technology
- You can see and feel it cleaning! The white foam turns blue as you brush
- It fights bacteria not just on teeth, but also your tongue, cheeks and gums for up to 12 hours*: our best toothpaste for your whole mouth
- Colgate Total Visible Proof toothpaste has excellent plaque and gum problems protection whilst fighting bacteria, bad breath, enamel erosion, hypersensitivity, cavities, plaque, tartar, stains and gum problems daily
*after 4 weeks of continued use
INGREDIENTS
- Glycerin. Helps to dissolve the ingredients and prevent drying or hardening, keeping the product smooth.
- Aqua. Dissolves substances or ingredients.
- Hydrated Silica. Helps clean and polish teeth.
- Sodium lauryl sulfate. Foaming agent to aid in the removal of debris.
- Arginine. Natural aminoacid to enhance active ingredients performance.
- Aroma*. Freshens breath and improves a product's taste.
- Cellulose gum. Thickening or stabilizing agent providing consistency to the paste.
- Zinc Oxide. Helps to prevent and reduce gingivitis and plaque.
- Poloxamer 407. Prevents liquids from separating.
- Zinc citrate. Help to prevent and reduce gingivitis, plaque and bad breath.
- Tetrasodium pyrophosphate. Helps to protect from stain build-up.
- Xanthan gum. Thickening or stabilizing agent providing consistency to the product.
- Benzyl alcohol. Protects products from growing bacteria, yeasts and mold.
- Cocamidopropyl betaine. Foaming agent to aid in the removal of debris.
- Sodium fluoride. Active ingredient to help prevent cavities
- Sodium saccharin. A non-sugar sweetener enhancing product taste perception.
- Phosphoric acid. Adjusts the pH in the product .
- Hydroxypropyl methylcellulose. Thickening or stabilizing agent providing consistency to the paste.
- Sucralose. A non-sugar sweetener enhancing product taste perception.
- CI 73360. Provides coloring to a product.
- CI 74160. Provides coloring to a product.
- CI 77891. Provides coloring to a product.
Contains: Sodium Fluoride Total Fluoride content: 1450 ppm
*AROMA(> 100 PPM): Anethole, Benzyl Alcohol, (E)-3-Benzo[1-3]dioxol-5-yl-N-N-diphenyl-2-propenamide, Illicium Verum (Anise) Fruit/Seed Oil, Mentha Arvensis Extract, Mentha Piperita (Peppermint) Oil, Mentha Viridis (Spearmint) Leaf Oil, Menthol, Menthone
